Posted on October 19, 2017.
Vintage Cliquot Club wooden beverage crate. Great New England history. "The Clicquot Club Company, also known as Clicquot Club Beverages, was one of the largest national beverage companies. It sold ginger ale and several varieties of soda. After 80 years of operation, the company was bought by Canada Dry in 1965 and eventually dissolved.
Founded in 1881 in what is now known as Millis, Massachusetts, Henry Millis (son of Lansing Millis, after whom the town was named in 1885) made a suggestion to Charles LaCroix, of the LaCroix Fruit Farm, that he call his sparkling cider “Clicquot” – after the famous French champagne, Veuve Clicquot – and start selling it. Shortly after, Clicquot Club was built by Henry Millis from money he had received from his father, Lansing. The company produced mainly sparkling cider for the first few years but later on Millis would experiment in other flavors as well. The sparkling cider was soon dropped and the company began focusing mainly on ginger ale. During this time the soda company hired a significant amount of the town’s residents and would continue to do so for years to come. Millis continued to improve upon his beverages through his philosophy of making the drinks as though he were making them for his own friends. He imported high-quality exotic ingredients including Jamaican ginger, and Cuban pure refined sugar. These two were the key ingredients to his ginger ale making the company standout in this field."
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