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  • Apartment Therapy's Bazaar
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  • Apartment Therapy's Bazaar
  • Apartment Therapy's Bazaar
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Artwork by Hank Mayer: Colorama 310, Waterskiers

$1,871
ITEM NOT AVAILABLE

market:

Luxe

dimensions:

2" W x 20" H x 71" L

20 lbs

style:

Mid Century Modern

materials:

Plastic, Metal

Description

Limited edition #19/100 - certificate included. From the original website (http://www.yellowkorner.com/us-en/p/water-skiers-1968/30770.html), bought for $2,980: For forty years, the enormous color transparencies that graced Grand Central Terminal in New York City touched the hearts of millions. Today, the Colorama collection represents not only an appealing and believable idealization of American life but a nuanced and effective use of photographs to create a desire for the products and activities they sold. As a museum of the photograph in history and culture, located in the city that Kodak made and made famous the George Eastman Museum is uniquely equipped to celebrate and explore these innovative and seminal advertisements. Now, years after the last Colorama has left Grand Central, a reexamination of these enchanting images offers insight into the histories of photographic practices and technologies, advertising, and the American story. Five hundred and sixty-five Coloramas were produced between 1950 and 1990. Waterskiers is part of these Coloramas that shaped a generation.

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