On Apartment Therapy
At a recent press preview of DWR's new Spring 2011 line, I met CEO John Edelman, who has taken over the company after some major shake-ups. (That's not him in the pic above — it's outdoor furniture buyer Ben Gaffrey.) This time last year, Fast Company's award-winning piece, The Rise and Fall of DWR, unmasked the company's messy move from CEO to CEO. The article ended on an uncertain note, with the writer wondering whether they'd be able to come back after two years of financial losses and mission drift.
Previous posts
- Home Design Apartment Therapy | Aug 8, 2005
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Recent comments
It's a fantastic store and it's the first of it's kind. I don't know what people expect, maybe people have become accustomed to cheap lighting and Ikea furnishings made in China. The reality is that the products sold at Design Within Reach are authentic, low volume and made by artisans in their studios. I'll admit, I do suffer from sticker shock with some of these items. But if you want products manufactured overseas by near slave labour, or by people who are paid in live chickens, then shop at Wal Mart. I've visited the studios of some of the authentic designers. They love their work, they work in a creative environment, they can feed their families, and they can afford their daily Starbucks. So it costs more to produce. I am much happier supporting products created by these people than by parasitic groups in Shenzhen who hire children to make knockoffs for 1/10th the price. D2 pad on Nov 20, 2011
Say what you want, but DWR helped to change the way we as Americans live with design. Before DWR only the very rich or their designers were able to access to Knoll and Cassina (for example). DWR never set out to be low-price, but it did help to create a movement towards good, accessible design in America.
The company lost its way under a crummy CEO but judging from the last few catalogues, they are back and better than ever. amyamy on Nov 28, 2010