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On Apartment Therapy
For their first New York store, Italian design studio, Alessi chose Soho and a space a few doors down from Moss. The front half of the space is devoted to a coffee shop with displays of Alessi's wares. In the rear of the store, the housewares are displayed on glass shelves in a brightly lit, white and mirrored space-uit is a little intimidating and very harsh. While the colorful plastic designs pop against the intense whiteness-the many stainless steel and glass designs are lost in all the reflections. The unique (yet, bizarre) space was designed by Hani Rashid of architecture and design firm, Asymptote...
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This brings me back. I remember when the Alessi boutique openned at Bloomingdales in the early 90's it seemed so exotic. I dreamed about owning a tea kettle one day, I was a lot younger then and my tastes have changed but I think I'd still like that standing stainless juice reemer thingy (I wonder if I can afford it yet?). Colleen on Oct 18, 2006
The best thing about the store design is the beautiful faceted plasterwork. The pale floor and the lighting design both seem misguided.
The coffee bar up front serves Joes coffee, and they pull an excellent shot (if you're into that sort of thing). Just try and keep your sunglasses on as the combination of the bright bright fluorescent and halogen lighting reflecting off all that duckegg blue and stainless steel can be blinding. stellah on Oct 18, 2006